Persona’s journey from PS2 hidden treasure to global phenomenon

2008 was an odd time to release a PlayStation 2 RPG. The next generation was already in full swing and in a year known for Dead Space, Metal Gear Solid 4, Fallout 3, and GTA 4, publisher Atlus offered something very different when Persona 4 launched on the increasingly obsolete PS2. And the game suffered for its odd launch, only selling 110,000 copies in North America. Persona 4 missed Atlus’s modest sales targets, and UK stores were so keen to

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