As part of Summer Game Fest 2021 and E3 2021, Koch Media, one of the many divisions under Embracer Group, announced a new publishing label: Prime Matter. One of the first games announced for Prime Matter is Payday 3, which will be developed in partnership with Starbreeze Studios.

There aren’t many further details for the game at this time except that Payday 3 is being aimed for a 2023 release window on consoles and PC.

“Prime Matter is a new home for premium games, offering both current and future partners all the expertise of the Koch Media Group alongside a new and dynamic team dedicated to maximising their true potential,” said Koch Media’s CEO Klemens Kundratitz.
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