Electronic Arts (EA) CEO Andrew Wilson has said the use of advanced generative AI would make game development ‘more efficient’ so the company can make games ‘on a global basis at a faster rate’.Speaking during EA’s financial results investor call on May 7 (via VGC) when asked during a Q&A session if EA has plans to introduce AI in game development, Wilson confirmed that the company has already began doing so. Wilson used the EA Sports FC series as an
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