The commercial video game industry has been around since at least 1972 with the release of the Magnavox Odyssey. While the power players like Microsoft, Sony, and Nintendo have risen to prominence in the decades since, the big three have always had to contend with other companies too, ranging from startups to other massive conglomerates. Both before and after the major gaming industry crash of 1983, various electronics and toy manufacturers have been throwing their hats into the ring,
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