AORUS has existed for a while now. Having been founded in 2014, it is still trying to find its footing in the gaming space, which is difficult when you have to compete with established brands such as ROG or Alienware, for example. However, the folks over at Gigabyte forged strategic partnerships with esports brands, such as G2 Esports, which attract massive fanbases, and they will at least talk about your product, if not outright buy it. 
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