Salesforce and McLaren team up to power the future of F1 fan engagement

Salesforce has announced a new parnership with McLaren Racing that will see the CRM giant increase its presence in Formula 1 even further.The McLaren Formula 1 team will now be using the Salesforce 360 platform to boost its connection with fans around the world, as well as opening up new markets and potential customers globally.Specifically, the deal will see McLaren using the Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and MuleSoft to boost its engagement with fans and partners,

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