What explains the perennial popularity of the MacBook Air? That might seem like a pointless question, given the 2018 MacBook Air has just been revealed to us, but if Apple’s newest ultraportable is to be a success then it can’t just count on branding to buoy sales.

Portability, certainly, hasn’t been compromised upon. Indeed the new MacBook Air takes the slender dimensions of its predecessor and narrows them even further. Just 0.16-inches at its thinnest, and 0.61-inches at its thickest, and a mere 2.75 pounds, we’re talking one serious diet.
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