A new report from CIRP (Consumer Intelligence Research Partners) attempts to quantify how long consumers hold on to their Macs before buying a new model. And its conclusion, which will not make happy reading for Apple, is that the numbers are going up. The study asked US consumers how old their previous Mac had been when they chose to replace it. In 2024, more than half (56 percent) said 3 years or more. That’s a 16-point increase from the
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