Quietly competent, and now prettier as well.

When HyperX first entered the keyboard market in 2016, it did so in the most unassuming fashion. There was a single model, the HyperX Alloy FPS, with an ultra-minimalist design, single-color backlighting (red), and Cherry MX Blue switches. That was it! MX Brown and MX Red models followed in the spring, but even so, it was clear HyperX was just testing the waters.
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https://www.pcworld.com/article/3346033/hyperx-alloy-fps-rgb-gaming-keyboard-review.html