It offers good design and performance for a better price.

Google’s Pixelbook Go is a perfectly good Chromebook, and that’s exactly what the company set out to create.

Eight years into the Chromebook’s existence, the category is still dominated by small, super-cheap laptops. Google has previously tried to inspire greater things with halo models—the super-premium Chromebook Pixel of 2013, and the stylish Pixelbook of 2017. But most users couldn’t or wouldn’t pay for them. “We heard loud and clear that people loved the design and wanted a lower price,” said Matt Voukun, Google’s Senior Director of Product Management for Create Hardware.
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https://www.pcworld.com/article/3447996/google-pixelbook-go-review.html