Smell-O-vision, scratch n’ sniff cards, the more recent ‘electric smell,’ and far more examples all strived to incorporate scent into the media experience. It’s understandable why, as scent is the strongest sense tied to memory, so it’s natural to want to harness that to create a more visceral and immersive experience.However, each time the efforts either fail spectacularly or simply peter out into nothing after much fanfare. But why? Most failures stem from the method used not working at
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