After weeks of conflicting “yes they will / no they won’t” rumors, Apple has officially announced an October event, presumably to announce the long-rumored M3 Macs. With the tagline “Scary fast” and a simple black Apple logo, Apple is clearly leaning into the Halloween-adjacent date: October 30. The event is unusual, as it will be held completely virtually with seemingly no in-person meetup at Apple Park. That hasn’t happened since the height of the COVID pandemic. Also unusual
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