MINI will bake car-sharing technology directly into future models, allowing owners to loan their cars out when they don’t need them. The functionality will initially integrate MINI into the DriveNow network, which operates short-term car rental in select North American and European cities. An optional add-on, the tech will temporarily make the car available for rent by the minute, something MINI believes will make city-dwellers more likely to consider owning a car themselves.

DriveNow was set up between MINI-owner BMW and Sixt back in 2011. The initial fleet was an array of electric BMW compact-coupes; in San Francisco, for instance, the first 30 minutes of driving is priced at $12, with each subsequent minute adding $0.32 to the bill.
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