You probably heard about Toyota’s ‘Project Genesis’ initiative in the late 90s, and how the project came crashing to a halt, no thanks to the short-lived Toyota Echo. However, Toyota didn’t make it to the top by giving up, so it reconsolidated its plan to attract younger buyers to the Toyota family with ‘Project Exodus’ by 1999, planting the seed that would become the Scion brand in 2003.  The first offerings from Scion — the xA, xB, and tC
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