Branding is an integral part of any company marketing scheme. Creating one that is iconic — especially those without the use of any jargon — can be a hit-and-miss prospect. A healthy dose of luck, aesthetic prowess, and good timing must all combine to take an unknown emblem to the Mt. Everest-level height of recognizable logos like the Nike swoosh, Starbucks’ mermaid, a bite from the Apple, or McDonald’s’ golden arches.  Automobiles are no different. From Chevy’s bowtie to Ferrari’s Prancing
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