Why Ford’s T-Bird Retro Reboot Didn’t Last Long

Ford may have exhibited too much hubris when, in 2002, it launched its eleventh-generation Thunderbird to much fanfare, only for it to prove a sales flop and completely finish off the T-Bird nameplate. Its arrival was announced by a 1999 North American Motor Show concept, which was just a thinly veiled production car that was well received by the automotive media of the time. Its design was inspired by what is regarded as the best-looking Thunderbird, the 1955–1957 model,

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