A brand is a unique identity that is meant to excite, connect with, and foster loyalty with consumers. In the highly competitive and crowded automotive industry, every manufacturer must define its vehicles and attempt to make them distinct from the competition. Dodge was synonymous with trucks for decades, producing iconic vehicles like the classic Dodge pickup that was America’s first 4WD truck. And what Dodge fan could forget about the C-Series trucks? In 1981, the world got a glimpse
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