The sales of Genesis automobiles have risen from less than 7,000 units in 2016 to over 69,000 in 2023, per CNBC.com. But, despite the brand’s success, it’s still unfamiliar to many drivers, which is why Claudia Marquez, the Chief Operating Officer at Genesis Motor North America, told CNBC that awareness of the brand remained Genesis’ greatest challenge.  For those unaware, Genesis is a luxury brand by Hyundai, in the same vein as other offshoot premium brands like Lexus (which is owned
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