Audi as we know it today has been around since 1964 when Volkswagen acquired Auto Union GmbH from Daimler-Benz, but its story began long before. In 1909, with founder August Horch, who established the company and named it Audi — the Latin equivalent of Horch — which means ‘Listen.’ Sadly, the company ran into financial difficulties about two decades later and was bought out by Jörgen Skafte Rasmussen’s DKW in 1928. Now, DKW was backed financially by the State
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