Gas stations are well integrated into our daily lives as Americans. Except for residents of NJ, where you don’t have to pump your own, a gas station can be intimidating with its cryptic displays and a dizzying array of fuel options. Every time you roll up to the pumps, you are presented with several variants of gasoline with proprietary names (Shell’s V-Power and Nitro, BP’s Silver and Amoco Ultimate) as well as the standard Regular, Plus, Premium, as well as
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