Building upon the success of its popular Highlander three-row SUV, whose current generation was launched in 2019 and which has been selling over 200,000 units annually, Toyota decided to launch a roomier and even more luxurious variant of the model called the Grand Highlander for the 2024 model year. Both the Highlander and Grand Highlander are three-row SUVs, but only the latter is big enough to carry adults comfortably in its third row (which also features two additional USB ports
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