An enigmatic statement leaves the door open to many possibilities.

An regular media consumers are likely familiar with the idea of the “Friday news dump.” If you want to bury bad news, release the information around 4:58 PM on a Friday; at that point, both writers/editors and readers/viewers have largely checked out for the weekend, and by Monday, when they pay attention again, it’ll be old news.
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https://www.gearpatrol.com/cars/a35132359/toyota-land-cruiser-discontinued-2021/