Get ready for an all-electric, super-luxury SUV with some serious British heritage, as Aston Martin promises a reveal of the off-roader that will relaunch its Lagonda nameplate. The new Lagonda All-Terrain Concept will make its debut at the Geneva Motor Show 2019 early next month, and while it’s not the first concept car from the rebooted automaker, it is top of the list for production vehicles.

Aston Martin first signaled its intention to bring back the Lagonda name from the dead back in 2014. Then, it was attached to a luxury sedan, only intended for sale in the Middle East. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power.
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