Every automaker wants to sell you a car. But their ultimate goal is greater: to keep you coming back in the future, particularly when you’ll need to level up to something bigger and more expensive. So what brands are doing the best job of that? J.D. Power conducted its 2020 Automotive Brand Loyalty Study to find out.

Toyota and Hyundai Motor Group should be pleased with the results, as should the notoriously-proud-of-their-brand-loyalty people at Subaru — which, if you remember, is the only car company that gives owners a free badge to show which Subie they’re on by now. Newly formed Stellantis (the official name of the just-merged Fiat Chrysler Automobiles and the PSA Group) may not be. 
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