The Rise And Fall: Why Ford Ended The Mercury Brand After 70+ Years

American automotive history is filled with once-great marques that, after years of neglect and slow sales, eventually faced the chop and became defunct car brands. Oldsmobile, Pontiac, Saturn, and Plymouth make up just a few of those marques, alongside Mercury, Ford Motor Company’s middle-child brand that slotted in between its Ford and Lincoln models. In its heyday, Mercury offered a range of exciting, competitive cars and drew consistently strong sales figures, but by the time it was axed, the

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