Japanese auto giant Toyota is known for having the right car for every conceivable demographic. It also thrives on its reputation for churning out utterly reliable and durable cars. However, in the late 90s, Toyota had a problem: Its cars typically appealed to older (or conservative) buyers who couldn’t care less about sporty handling or styling.  Enter ‘Project Genesis,’ Toyota’s initiative to lure younger buyers into driving a Toyota. The project led to three new cars: the Celica, the MR2
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