The Reason Why Hyundai And Genesis Split Into Two Brands

Before Hyundai launched its Genesis luxury arm in November 2015, the ‘Genesis’ name started as the 2003 Concept Genesis, a V8-powered, rear-wheel drive sport-luxury sedan aimed at the BMW 5-Series, Audi A6, and Mercedes-Benz E-Class. Before debuting at the 2008 Detroit Auto Show, there were rumors of Hyundai launching its new sedan as a standalone Genesis model, but it eventually launched the Genesis sedan wearing a Hyundai badge. In 2009, the Hyundai Genesis Coupe arrived as Hyundai’s first high-performance,

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