The Real Reason The Ford Bronco Was Discontinued After O.J. Simpson’s Murder Trial

Nearly 30 years ago — in 1994 — a white Ford Bronco with O.J. Simpson as its passenger became the center of national media attention after a televised chase beamed live across America was watched by an estimated 95 million viewers. The infamous chase — eventually leading to Simpson’s arrest — also resulted in heightened consumer interest in the 2-door compact SUV. While the Ford Bronco was doing reasonably well before the televised chase, the sudden media attention led

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