The Downward Spiral Of DeSoto: Where It All Went Bad

There have been plenty of brand casualties in over a century of automobile production. Some cars caught the public’s eye and shined, only to vanish into obscurity, quickly becoming collector’s items of the past. DeSoto was a brand that lasted 31 years and saw some of its highest popularity in the late 1950s, only to be retired forever shortly thereafter in 1960. With impressive models like the Fireflite and Adventurer Convertible, how did everything come to a crashing halt, leaving

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