In 2020, Land Rover revived the TReK Off-Road Competion, a tradition started in 1966 to highlight the brand’s iconic 4×4 vehicles. Now in its fourth modern iteration for 2023, TReK brings together teams from dealers across the United States and Canada to foster an understanding of customer culture by learning how to truly drive the new Defender. A series of off-roading challenges and ancillary tasks scored on a time and penalties basis creates a spirit of competition between the
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