Much like country music, the full-size truck has redefined itself, broadened its appeal and defied entrenched stereotypes over the past couple of decades.

Full-size trucks are the quintessential American vehicles. Americans build them; they buy them far more than any other type of car; and perhaps most importantly of all, they have the landscape to make use of them. Profits from full-size trucks provide the American automotive industry’s lifeblood. Ford, GM and Stellantis may call themselves mobility companies committed to a zero-emissions future, but it’s selling full-size trucks that will pay to develop that future.
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