Cadillac is General Motors’s top-tier luxury division. The company, based in Warren, Michigan, was founded in 1902 and bought by GM in 1909. Cadillac established itself as America’s premier manufacturer and a byword for grandeur (“the Cadillac of ___”) during the first half of the 20th Century, with a particular emphasis on engine technology. However, poor business decisions in the 1980s and increased luxury market competition tarnished that reputation, leaving the brand somewhat adrift compared to its rivals. These days, GM intends Cadillac to be the spearhead of its push into electric vehicles early next decade.
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