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Every year in early February, Americans rally around their televisions by the tens of millions for an unofficial holiday, one that livens up that long, dark stretch between New Year’s and spring: Super Bowl Sunday. Whether or not you’re rooting for either of the teams playing that day, or even care about the National Football League, is practically irrelevant; the Super Bowl is an agnostic Mardi Gras that happens to take place on the weekend, a chance for people to come together and feast, imbibe and be merry. Of course, with all those people gathered in front of their screens, companies looking to draw attention to themselves and their products have come to go big on Super Bowl Sunday, spending absurd amounts of money on commercials.
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