Trucks are big in the United States in terms of size and sales. The three best-selling vehicles in the United States last year were all pickup trucks: the Ram, Chevy Silverado, and Ford F Series. Ford sold more than three-quarters of a million pickups in its home market alone in 2023, and Ford Trucks are now sold in 48 markets across the world. That capital ‘T’ is no typo; for the last 60 years, that division has sold large commercial
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