The 2023 Subaru Solterra Is a Little Bit Toyota, a Lot of Subaru

Tyler Duffy.

Subaru’s marketing slogan for its new Solterra EV is “love is now electric. ” That phrase sounds like marketing blather (and it is), but it’s still on point. Subaru’s strength in America comes from understanding and catering to its devoted following — the people from woodsy areas of Oregon and Vermont hitting the dealership for their third Forester or Outback.

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