Toyota gets hip to the beauty of all-wheel drive—and also of beauty.

The popularity of the Toyota Prius is shrinking faster than the polar icecaps. In 2016, sales dipped below 100,000 units for the first time since 2004. Last year they fell 33 percent. With 2018 drawing to a close, Prius sales are down another 23 percent. Even with the arrival in January of the new 2019 AWD-e model—which Toyota says should be good for a quarter of next year’s sales—the company’s flagship hybrid is expected to sell just 50,000 units in 2019.
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