Car demand soared after the pandemic. New car inventory dwindled due to supply chains and a chip shortage. That allowed dealers to capitalize by marking up vehicles. And not surprisingly, they have seen record profits. That trend has tapered off a bit, with the latest iSeeCars.com study showing the average new car selling for 8.8% above the sticker price — down from 10.2% in July 2022. Full-size pickups in particular appear to be going for around MSRP. Even some
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