Fuji Heavy Industries, the name you’ll see on the metal badge on the driver door of most Subarus, began its life as an aircraft research company in 1915. The company made aircraft for Japan during World War II and, after the war, transitioned into automobile production. In 1968, Subaru introduced its first vehicle to the American market, the Subaru 360, which was literally marketed as ‘cheap and ugly.’ These days, Subaru takes its designs as seriously as its performance.
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