The first Genesis SUV is executed to an extremely high level yet is a terrific value.

It’s rare to stand out in the automotive world. Feverish competitive benchmarking and then careful feature-by-feature matching leads to increasing sameness. That’s why the most striking thing about the Genesis GV80 is that it feels fresh.

The brand’s first SUV shows off plenty of new thinking in a segment where homogeneity is the unfortunate rule.
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