Almost four years ago to the day, Tesla’s Elon Musk threw down the gauntlet to traditional automakers, challenging them to step up and take electric cars seriously. Now, he’s finally getting what he wished for. Two of the biggest names in the industry are about to each launch a car that will take on Tesla’s two top-selling models, and that’s when things are going to start getting truly interesting.

Back in June 2014, Musk was bemoaning the fact that electrification simply wasn’t being taken seriously by his mainstream competition.
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