Automobiles are becoming more and more advanced these days, almost becoming like smartphones on wheels. Especially with the advent of full or hybrid electric vehicles, smart car systems, and the upcoming 5G, modern cars offer an almost completely new experience to both drivers and passengers except in one aspect. Audio is still delivered by conventional speaker systems, something that Sennheiser and Continental are working to change with their new immersive audio system that turns the whole car into a soundbox.
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https://www.slashgear.com/sennheiser-and-continental-speakerless-audio-turns-cars-into-instruments-06605301/