We knew Rolls-Royce was showing off its Vision Next 100 concept in London, but we were thoroughly unprepared for what we saw. Taking a different approach than parent BMW did with its Vision Next 100 concept, Rolls tried to imagine what the super-luxury clientele of the future would want, versus the performance-minded enthusiast that BMW has traditionally appealed to.
It’s the true essence of what a far-out concept should be: something that truly stirs the imagination, that captivates and arrests your attention because it’s interesting and unexpected. The Rolls-Royce Vision Next 100 concept is about ideas, about what life may be like for high-net-worth individuals who may be currently chauffeured.
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https://www.slashgear.com/rolls-royce-vision-next-100-concept-a-deeper-look-into-the-car-video-17444721/