Hold onto your top hats: Rolls-Royce is making an SUV, and if the luxury marque’s track record in opulence and excess is anything to go by, little this side of a Bentley Bentayga will eclipse it in the parking lot. In fact, the car firm’s breathless announcement that it’s wading into a new segment even keeps “SUV” itself at arm’s distance, preferring instead to refer to its “Effortless Everywhere” abilities, desert-storming off road intentions, and of course near-ridiculous quantities of high-luxe outfitting. We don’t know what it’s called, but we can guess it’ll be expensive.

The unnamed car will be “high-bodied” and built on an all-new aluminum architecture, distinct from what’s found under the stately skin of the current Phantom, Ghost, and Wrath. Able to “cross any terrain,” it will follow in the tire tracks of previous Rolls-Royce models that tackled mountain ranges and more.
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