The electric-vehicle company is putting 1 percent of its equity into a fund to protect wilderness and inhibit climate change, a bold move for a company just launching its R1S and R1T.

Rivian has been embracing a curious word in its marketing for the past year or two: forever. What started as the “Adventurous Forever” tagline in a series of videos in 2020 about the all-electric R1T pickup and R1S SUV became a new philanthropic mission this week with the announcement of, well, “Forever.”
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