The Range Rover is turning 50, and the automaker plans to celebrate the milestone SUV with a special, limited edition, the Range Rover Fifty. A nod to the very first Range Rover models in 1970 – including some striking heritage color options – only 1,970 of the luxury SUVs will be produced for sale worldwide, the automaker says.

Back in 1970, of course, the luxury SUV segment wasn’t what it is today. Indeed, Range Rover would have it that is namesake invented the category, and whether or not you agree there’s really no denying that it’s a modern day icon.
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