Kia is reinventing its brand strategy and corporate mission with a literal bang. Most recently, Kia presented its new logo to the world by commissioning a world-beating fireworks display, an innocuous message of the brand’s promise in solidifying its presence in the ever-changing automotive industry.

Kia is also dropping ‘Motors’ from its corporate name as the brand transitions from a manufacturing-driven business model to creating new and exciting mobility products and services to its future customers.
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https://www.slashgear.com/movement-that-inspires-kias-new-logo-and-brand-strategy-aims-for-the-future-15655348/