Lincoln Aviator Shinola Concept debuts August 11 at Pebble Beach

Lincoln has collaborated with Detroit-based luxury house Shinola in creating the Aviator Shinola Concept, which is not exactly a concept car per se. Instead, it’s a production Aviator littered with luxury touches inspired by Shinola’s sports watches, Runwell bicycle, and leather silhouettes.

“Shinola opened up their showroom to us as a playground, allowing us to explore how their brand’s popular lifestyle ethos could be woven into a new theme for one of our vehicles,” said Kemal Curic, design director, Lincoln.

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