Lamborghini’s Ad Personam studio is off to a roaring start

Italian supercar maker Lamborghini opened the doors to its online Ad Personam custom studio in mid-2020. Ad Personam is an easy and innovative way to custom-make the Lamborghini of your dreams, even without paying a visit to the Ad Personam department in Sant’Agata Bolognese, Italy.

Celebrating Lamborghini’s customization arm is the limited-edition Aventador SVJ Xago. 

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