Lamborghini recently unveiled its online Ad Personam customization studio. It’s a new and innovative way of creating the bespoke Lamborghini of your dreams. Celebrating this fact is the Aventador SVJ Xago, a limited-edition supercar of which only ten will be in existence. Before the onslaught of COVID-19, creating a factory custom Lambo requires a visit to the Italian carmaker’s Ad Personam studio in Sant’Agata Bolognese, Italy – but not anymore.

“We still look forward to welcoming clients to Sant’ Agata Bolognese in the future, but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future,” said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini.
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