Not all concept cars have the good fortune to make it to the production line, but it seems that the Lamborghini Urus has beaten the odds. “Luxury SUV” almost sound like an oxymoron, but that is exactly what Lamborghini’s new model will be. The luxury SUV, which still doesn’t have a name aside from the Urus concept, will be the third model to join the luxury marque’s product line. It’s production will take place in a soon to be expanded Sant’Agata Bolognese plant, keeping the new car within Lamborghini’s “Made in Italy” category.

Introduced back in 2012 at the Beijing Auto Show, the Urus SUV concept represented a new direction for Lamborghini. Back then, nothing was set in stone though it was envisioned to become an actual future model. It took three years for the luxury SUV to finally receive the green light and it will take another three years before it actually goes out to the market.
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